A new law business that will deliver excellent quality legal services to businesses in a new low friction, low cost, technology forward way. The model leverages a network of practicing lawyers who serve as fractional general counsels while others serve as practice specialty experts; business process expertise; global support solutions; and cutting-edge automation, analytics and project management technology.

The company will serve two customer bases—practicing attorneys and their clients. The company will aim to serve practicing attorneys with a platform on which to engage in their practice, manage their business, and provide them with a client and revenue development engine. The company will also aim to serve businesses with a predictable managed legal service that ensures high quality legal service and work product at a price point that is dramatically below market but also pre-defined and controlled.